Sheth, Jagdish N. <br/><br/>
Models of buyer behavior :  conceptual, quantitative, and empirical / 
by Jagdish N. Sheth. 
 - New York, N.Y. :  Harper & Row,  1974. 
 - xiii, 441 p. 
<br/><br/><label>ISBN: </label>006046092X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Mathematical models--Addresses, essays, lectures.<br/>Market segmentation--Addresses, essays, lectures<br/>Consumers--Addresses, essays, lectures.