Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
by Roger A. Kerin, Robert A. Peterson. 
 - 3rd ed. 
 - Boston, Mass. :  Allyn and Bacon,  1984. 
 - ix, 678 p. 
<br/><br/><label>ISBN: </label>0205081045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.