Decisions in marketing :  cases and text / 
by Lawrence J. Ring ... [et al.]. 
 - Plano, Tex. :  Business Publications,  1984. 
 - xiii, 829 p. 
<br/><br/><label>ISBN: </label>0256027773 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.