Marketing / 
by Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  1989. 
 - xxv, 752 p. : ill. 
<br/><br/> Free IBM Software enclosed. 
<br/><br/><label>ISBN: </label>0256076138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.