Marketing :  basic concepts and decisions / 
William M. Pride, O. C. Ferrell. 
 - 3rd ed. 
 - Boston, MA :  Houghton Mifflin,  1983. 
 - xxvii, 735 p. : ill. 
<br/><br/><label>ISBN: </label>0395328160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.