TY  - BOOK
AU  - Corey,E.Raymond
AU  - Lovelock,Christopher H.
AU  - Ward,Scott
TI  - Problems in marketing
T2  - McGraw-Hill Series in Marketing
SN  - 0070131414
PY  - 1981///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Marketing--Case studies
KW  - Marketing management
KW  - Case studies
N1  - Includes bibliographical references; Contents : The marketing process--Market selection and product planning
ER  -