TY  - BOOK
AU  - Czepiel,John A.
TI  - Competitive marketing strategy
SN  - 0131430823
PY  - 1992///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
KW  - Technological innovations
ER  -