Czepiel, John A. <br/><br/>
Competitive marketing strategy / 
by John A. Czepiel. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1992. 
 - xvii, 491 p. : 
 - The Prentice-Hall Series in Marketing. .
<br/><br/><label>ISBN: </label>0131430823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Competition.<br/>Technological innovations.