TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Franke,George
TI  - Principles of marketing
T2  - Prentice Hall Series in Marketing
SN  - 0137061293
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Annotated instructor's edition
ER  -