Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1989. 
 - xxiv, 661 p. : ill. 
 - Prentice Hall Series in Marketing. .
<br/><br/> Annotated instructor's edition. 
<br/><br/><label>ISBN: </label>0137061293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.