Britt, Steuart Henderson. <br/><br/>
Psychological principles of marketing and consumer behavior / 
by Steuart Henderson Britt. 
 - Lexington, MA :  Lexington Books,  1978. 
 - xviii, 532 p. : 
<br/><br/><label>ISBN: </label>066901513X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects.<br/>Advertising--Psychological aspects.<br/>Motivation research (Marketing).<br/>Consumers--Psychology.