TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management
SN  - 0256036764
PY  - 1988///
CY  - Plano, TX
PB  - Business Publications
KW  - Marketing
KW  - Decision making
KW  - Case studies
KW  - Management
ER  -