Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
by Kenneth L. Berhardt, Thomas C. Kinnear. 
 - 4th ed. 
 - Plano, TX :  Business Publications,  1988. 
 - xiv, 767 p. : 
<br/><br/><label>ISBN: </label>0256036764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.