TY  - BOOK
AU  - Bursk,Edward C.
AU  - Greyser,Stephen A.
TI  - Advanced cases in marketing management
PY  - 1968///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing--Case studies
KW  - Marketing
KW  - Management
ER  -