Assael, Henry. <br/><br/>
Marketing / 
by Henry Assael. 
 - Chicago, IL :  The Dryden Press,  1990. 
 - xxvii, 739 p. : 
<br/><br/><label>ISBN: </label>0030166225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.