Skinner, Steven J. <br/><br/>
Marketing / 
by Stevan J. Skinner. 
 - Boston, Mass. :  Houghton Mifflin,  1990. 
 - xxviii, 687, I-18 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395472083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.