TY  - BOOK
AU  - Weiers,Ronald M.
TI  - Marketing research
SN  - 0135584795
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
N1  - Includes bibliographical references and index; Key preliminaries--Sampling and measurement--Data collection--Data analysis--Applications, presentation of findings, and research ethics
ER  -