Weiers, Ronald M. <br/><br/>
Marketing research / 
by Ronald M. Weiers. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1988. 
 - xvii, 636 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Key preliminaries--Sampling and measurement--Data collection--Data analysis--Applications, presentation of findings, and research ethics. 
<br/><br/><label>ISBN: </label>0135584795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.