TY  - BOOK
AU  - Quelch,John A.
AU  - Farris,Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256029326
PY  - 1983///
CY  - Plano, TX
PB  - Business Publications
KW  - Advertising
KW  - Sales promotion
KW  - Promotions
KW  - Cases
ER  -