Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
by John A. Quelch, Paul W. Farris. 
 - Plano, TX :  Business Publications,  1983. 
 - xvii, 811 p. : 
<br/><br/><label>ISBN: </label>0256029326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Promotions.<br/>Cases.