TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395433584
PY  - 1991///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Marketing
KW  - Concepts
N1  - Includes index
ER  -