Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
by William M. Pride, O.C. Ferrell. 
 - 7th ed. 
 - Boston, Mass. :  Houghton Mifflin,  1991. 
 - xxxvi, 774 p., I24 :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395433584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Concepts.