Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - St. Louis, MI :  Times Mirror/Mosby,  1986. 
 - xxv, 747 p. : ill. 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumer behavior.