TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0256057834
PY  - 1988///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -