Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
by Donald R. Lehmann, Russell S. Winer. 
 - Plano, Tex. :  Business Publications,  1988. 
 - x, 175 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256057834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.