TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Principles of marketing
SN  - 0538813687
PY  - 1992///
CY  - Cincinnati, OH
PB  - South-Western
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -