Lamb, Charles W. <br/><br/>
Principles of marketing / 
by Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - Cincinnati, OH :  South-Western,  1992. 
 - xxxv, 757, R-24 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538813687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.