TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Garrett,Dennis E.
TI  - Marketing management: a comprehensive reader 
SN  - 0538192305
PY  - 1986///
CY  - Cincinnati, OH
PB  - South-Western
KW  - Business logistics
KW  - Product management
KW  - Marketing
KW  - Management
ER  -