Sheth, Jagdish N. <br/><br/>
Marketing management :  a comprehensive reader / 
by Jagdish N. Sheth, Dennis E. Garrett. 
 - Cincinnati, OH :  South-Western,  1986. 
 - x, 1026 p. : 
<br/><br/><label>ISBN: </label>0538192305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business logistics.<br/>Product management.<br/>Marketing--Management.