TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Marketing research: methodological foundations 
SN  - 0030892104
PY  - 1976///
CY  - Hinsdale, Ill.
PB  - The Dryden Press
KW  - Marketing research
N1  - Includes index; Contents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data
ER  -