Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
by Gilbert A. Churchill. 
 - Hinsdale, Ill. :  The Dryden Press,  1976. 
 - xix, 683 p. 
<br/><br/> Includes index.  Contents : Marketing research, the research process, and problem definition--Sample design and data collection--Analysis and interpretation of data. 
<br/><br/><label>ISBN: </label>0030892104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.