Marketing research / 
by David J. Luck ... [et al.]. 
 - 5th ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1978. 
 - xvi, 522 p. : 
<br/><br/><label>ISBN: </label>0135576377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.