McNeal, James U. <br/><br/>
An instruction to consumer behavior / 
by James U. McNeal. 
 - New York, NY :  John Wiley & Sons,  1973. 
 - xvi, 328 p. : 
 - The Wiley Marketing Series. .
<br/><br/><label>ISBN: </label>0471587001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.