Moyer, Reed. <br/><br/>
Macro marketing / 
by Reed Moyer, Michael D. Hutt. 
 - Santa Barbara, CA :  John Wiley & Sons,  1978. 
 - xii, 201 p. : 
 - Wiley / Hamilton Series in Marketing. .
<br/><br/><label>ISBN: </label>0471026999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.