McCarthy, E. Jerome. <br/><br/>
Basic marketing :  a managerial approach / 
by E. Jerome McCarthy. 
 - 5th ed. 
 - Homewood, IL :  Richard D. Irwin,  1975. 
 - xvi, 694 p. : 
<br/><br/><label>ISBN: </label>0256015678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.