Weilbacher, William M. <br/><br/>
Advertising / 
by William M. Weilbacher. 
 - 2nd ed. 
 - New York, N.Y. :  MacMillan,  1984. 
 - xvii, 605 p. : ill. 
<br/><br/><label>ISBN: </label>0024252506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.