TY  - BOOK
AU  - Marcus,Burton H.
AU  - Tauber,Edward T.
TI  - Marketing analysis and decision making
PY  - 1979///
CY  - Boston, Mass.
PB  - Little, Brown & Company
KW  - Marketing
KW  - Management
N1  - Includes index; Analyzing marketing opportunities--Marketing definition and mix
ER  -