TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelley,James H.
TI  - Marketing management: knowledge and skills 
SN  - 025606668X
PY  - 1989///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -