TY  - BOOK
AU  - Dommermuth,William P.
TI  - Promotion: analysis, creativity, and strategy 
SN  - 0534031064
PY  - 1984///
CY  - Boston, MA
PB  - Kent Publishing Company
KW  - Marketing
KW  - Consumers
KW  - Sales promotion
KW  - Advertising
ER  -