Dommermuth, William P. <br/><br/>
Promotion :  analysis, creativity, and strategy / 
by William P. Dommermuth. 
 - Boston, MA :  Kent Publishing Company,  1984. 
 - xvii, 745 p. : 
<br/><br/><label>ISBN: </label>0534031064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Consumers.<br/>Sales promotion.<br/>Advertising.