Aaker, David A. <br/><br/>
Strategic market management / 
by David A. Aaker. 
 - 2nd ed. 
 - New York, N.Y. :  John Wiley & Sons,  1988. 
 - xv, 364 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471852627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.