Jain, Subhash C. <br/><br/>
Marketing planning and strategy / 
by Subhash C. Jain. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western,  1985. 
 - xiv, 962 p. 
<br/><br/><label>ISBN: </label>0538191309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.