Jain, Subhash C. <br/><br/>
Marketing planning and strategy / 
by Subhash C. Jain. 
 - Cincinnati, Ohio :  South-Western,  1981. 
 - xiv, 652 p. 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.