Peterson, Robert A. <br/><br/>
Marketing research / 
by Robert A. Peterson. 
 - 2nd ed. 
 - Plano, TX :  Business Publications,  1988. 
 - xiii, 576 p. : 
<br/><br/><label>ISBN: </label>0256037116 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.