Allvine, Fred C. <br/><br/>
Marketing :  principles and practices / 
by Fred C. Allvine. 
 - San Diego, CA :  Harcourt Brace Jovanovich,  1987. 
 - xxix, 829 A-38 p. : 
<br/><br/><label>ISBN: </label>0155551019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.