TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs 
T2  - McGraw Hill Series in Marketing
SN  - 0070489297
PY  - 1988///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
ER  -