TY  - BOOK
AU  - Churchill,Gilbert A.
TI  - Basic marketing research
SN  - 0030072786
PY  - 1988///
CY  - Chicago, Ill.
PB  - The Dryden Press
KW  - Marketing research
N1  - Includes bibliography and index; Research design--Data-collection methods--Sampling and data collection--Data analysis
ER  -