Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
by Gilbert A. Churchill. 
 - Chicago, Ill. :  The Dryden Press,  1988. 
 - xvii, 765 p. :  ill. 
 - The Dryden Press Series in Marketing. .
<br/><br/>Includes bibliography and index. 
<br/><br/>Research design--Data-collection methods--Sampling and data collection--Data analysis. 
<br/><br/><label>ISBN: </label>0030072786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.