Bonoma, Thomas V. <br/><br/>
Marketing management :  text and cases / 
by Thomas V. Bonoma, Thomas J. Kosnik. 
 - Homewood, Ill. :  Irwin,  1990. 
 - xiii, 930 p. :. 
<br/><br/><label>ISBN: </label>0256079927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--management--case studies.