McDaniel, Carl D. <br/><br/>
Contemporary marketing research / 
by Carl McDaniel, Roger Gates. 
 - St.Paul, ID :  West Publishing,  1991. 
 - xxix, 761 p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-314-77101-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.